INTRODUCING 1664 BIERE
1664 Bière - a beautifully balanced and sessionable lager made with signature hops from the French region of Alsace.
The flavourful 1664 Bière taste profile with its subtle bitter twist is designed for easy drinking refreshment and perfect for bringing people together, crafted with a touch of ‘je-ne-sais quoi’. Our 350 years of uncompromising conviction in who we are and what we do enables us to consistently produce quality lager and ensure our drinkers experience the undeniable French commitment to pleasure.
ORIGIN
1664 Bière was born over 350 years ago in the historic French region of Alsace. Our Master Brewer, Jerome Hatt, had an undeniable commitment to excellence and the use of locally sourced ingredients that set started a legacy of exceptional brewing and delivering consistent great taste.
WHO WE ARE
We are champions of ‘joie de vivre’ (the joy of living). We have an unapologetic French commitment to and passion for small moments in the everyday and protecting quality time with those closest to us.
WHAT WE DO
We deliver consistently great tasting, accessible bière that’s designed to bring people together. With a touch of charisma and effortless French style, we enable a French commitment to enjoying small moments of pleasure.
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