Alfred Wainwright believed there was only one thing more rewarding than a long walk, and that’s a fresh beer.
So, in 1968, he generously decided to reward every person who walked the breathtaking Pennine Way with a free pint of beer at the end, from the Border Hotel in Kirk Yetholm.
Alfred informed the pub owner of his plans and proudly handed over £50 (enough to cover 500 pints in those days). Little did he know how far so many people would go for a free pint!
Soon, thousands were walking the 250-mile stretch every year and costing Alfred a fortune. But true to his word, he kept his promise to the end – the bill was estimated to be around £15,000 over four decades.
Like our Wainwright’s brewery today, Alfred knew that some things are Worth The Walk.
Comments
Article is closed for comments.